working on user analytics

Author: mattmakai

feeds/all.atom.xml

@@ -1,2 +1,2 @@
 <?xml version="1.0" encoding="utf-8"?>
-<feed xmlns="http://www.w3.org/2005/Atom"><title>Matt Makai</title><link href="http://www.fullstackpython.com/" rel="alternate"></link><link href="http://www.fullstackpython.com/feeds/all.atom.xml" rel="self"></link><id>http://www.fullstackpython.com/</id><updated>2014-02-27T15:14:00Z</updated></feed>
+<feed xmlns="http://www.w3.org/2005/Atom"><title>Matt Makai</title><link href="http://www.fullstackpython.com/" rel="alternate"></link><link href="http://www.fullstackpython.com/feeds/all.atom.xml" rel="self"></link><id>http://www.fullstackpython.com/</id><updated>2014-02-27T16:28:38Z</updated></feed>

source/content/pages/22-web-analytics/2201-web-analytics.markdown

@@ -8,7 +8,11 @@ sort-order: 22
 Analyzing web traffic involves collecting, calculating, visualizing
 and critically thinking about the data generated by visitors' web browsers 
 while they are viewing webpages. The resulting data provides insight into 
-how visitors use the site.
+how visitors use the site and why they stay or leave. If your website is
+selling a product or service you can ultimately build a 
+[user funnel](http://moz.com/blog/building-your-marketing-funnel-with-google-analytics) 
+to better understand why people buy or don't buy what you're selling.
+
 
 
 ## Web Analytics Third Party Services

web-analytics.html

@@ -78,7 +78,10 @@ <h1>Web analytics</h1>
 <p>Analyzing web traffic involves collecting, calculating, visualizing
 and critically thinking about the data generated by visitors' web browsers 
 while they are viewing webpages. The resulting data provides insight into 
-how visitors use the site.</p>
+how visitors use the site and why they stay or leave. If your website is
+selling a product or service you can ultimately build a 
+<a href="http://moz.com/blog/building-your-marketing-funnel-with-google-analytics">user funnel</a> 
+to better understand why people buy or don't buy what you're selling.</p>
 <h2>Web Analytics Third Party Services</h2>
 <p><a href="http://www.google.com/analytics/">Google Analytics</a> is a widely used
 free analytics tool for website traffic.</p>