working on web analytics page

Author: mattmakai

feeds/all.atom.xml

@@ -1,2 +1,2 @@
 <?xml version="1.0" encoding="utf-8"?>
-<feed xmlns="http://www.w3.org/2005/Atom"><title>Matt Makai</title><link href="http://www.fullstackpython.com/" rel="alternate"></link><link href="http://www.fullstackpython.com/feeds/all.atom.xml" rel="self"></link><id>http://www.fullstackpython.com/</id><updated>2014-02-26T15:37:53Z</updated></feed>
+<feed xmlns="http://www.w3.org/2005/Atom"><title>Matt Makai</title><link href="http://www.fullstackpython.com/" rel="alternate"></link><link href="http://www.fullstackpython.com/feeds/all.atom.xml" rel="self"></link><id>http://www.fullstackpython.com/</id><updated>2014-02-27T15:14:00Z</updated></feed>

source/content/pages/22-web-analytics/2201-web-analytics.markdown

@@ -5,9 +5,10 @@ sort-order: 22
 
 
 # Web analytics
-Web analytics involves collecting and analyzing data generated by visitors' 
-web browsers while they are viewing webpages. The resulting data provides
-insight into how visitors use the site.
+Analyzing web traffic involves collecting, calculating, visualizing
+and critically thinking about the data generated by visitors' web browsers 
+while they are viewing webpages. The resulting data provides insight into 
+how visitors use the site.
 
 
 ## Web Analytics Third Party Services
@@ -30,4 +31,6 @@ movements.
 ## Web Analytics Resources
 [Google Analytics for Developers](http://blog.arkency.com/2012/12/google-analytics-for-developers/)
 
-
+This beginner's guide to 
+[math and stats behind web analytics](http://www.seotakeaways.com/beginners-guide-maths-stats-web-analytics/)
+provides some context for understanding and reasoning about web traffic. 

web-analytics.html

@@ -75,9 +75,10 @@
         <div class="row">
     <div class="col-md-8">
       <h1>Web analytics</h1>
-<p>Web analytics involves collecting and analyzing data generated by visitors' 
-web browsers while they are viewing webpages. The resulting data provides
-insight into how visitors use the site.</p>
+<p>Analyzing web traffic involves collecting, calculating, visualizing
+and critically thinking about the data generated by visitors' web browsers 
+while they are viewing webpages. The resulting data provides insight into 
+how visitors use the site.</p>
 <h2>Web Analytics Third Party Services</h2>
 <p><a href="http://www.google.com/analytics/">Google Analytics</a> is a widely used
 free analytics tool for website traffic.</p>
@@ -93,6 +94,9 @@ <h2>Web Analytics Third Party Services</h2>
 movements. </p>
 <h2>Web Analytics Resources</h2>
 <p><a href="http://blog.arkency.com/2012/12/google-analytics-for-developers/">Google Analytics for Developers</a></p>
+<p>This beginner's guide to 
+<a href="http://www.seotakeaways.com/beginners-guide-maths-stats-web-analytics/">math and stats behind web analytics</a>
+provides some context for understanding and reasoning about web traffic. </p>
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       <br/>
             Next read the 
             <a href="/about-author.html">about the author</a> section.