@@ -82,6 +82,15 @@ <h1>Web analytics</h1>
8282selling a product or service you can ultimately build a
8383< a href ="http://moz.com/blog/building-your-marketing-funnel-with-google-analytics "> user funnel</ a >
8484to better understand why people buy or don't buy what you're selling.</ p >
85+ < p > It's easy to get overwhelmed at both the number of analytics services and
86+ the numerous types of data points collected. Focus on just a handful of
87+ metrics when you're just starting to run a Python web application. As your
88+ application scales and you understand more about your users then add
89+ additional analytics services to gain further insight into their behavior
90+ with heatmaps and user actions funnels. This sarcastic but accurate post
91+ on the
92+ < a href ="http://spenczar.com/posts/2013/Sep/07/seven-stages-analytics-grief/ "> seven stages of startup analytics grief</ a >
93+ provides context for how to begin and grow over time.</ p >
8594< h2 > Web Analytics Third Party Services</ h2 >
8695< p > < a href ="http://www.google.com/analytics/ "> Google Analytics</ a > is a widely used
8796free analytics tool for website traffic.</ p >
@@ -92,14 +101,19 @@ <h2>Web Analytics Third Party Services</h2>
92101< p > < a href ="https://www.kissmetrics.com/ "> KISSmetrics</ a > ' analytics provides context
93102for who is visiting a website and what actions they are taking while on
94103the site.</ p >
104+ < p > < a href ="https://heapanalytics.com/ "> Heap</ a > is a recently founded analytics service
105+ with a free introductory tier to get started.</ p >
95106< p > < a href ="http://www.crazyegg.com/ "> CrazyEgg</ a > is tool for understanding a
96107user's focus while using a website based on heatmaps generated from mouse
97108movements. </ p >
98109< h2 > Web Analytics Resources</ h2 >
99- < p > < a href ="http://blog.arkency.com/2012/12/google-analytics-for-developers/ "> Google Analytics for Developers</ a > </ p >
110+ < p > This
111+ < a href ="http://blog.arkency.com/2012/12/google-analytics-for-developers/ "> Google Analytics for Developers</ a > </ p >
100112< p > This beginner's guide to
101113< a href ="http://www.seotakeaways.com/beginners-guide-maths-stats-web-analytics/ "> math and stats behind web analytics</ a >
102114provides some context for understanding and reasoning about web traffic. </ p >
115+ < p > This post provides context for determining if a given metric is
116+ < a href ="http://fizzle.co/sparkline/vanity-vs-actionable-metrics "> "vanity" or actionable</ a > .</ p >
103117 < br />
104118 Next read the
105119 < a href ="/about-author.html "> about the author</ a > section.
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